Simply Southern

Simply Southern

Wednesdays at 6 PM ET / 5 PM CT / 4 PM MT / 3 PM PT

Explore “Alabama the Beautiful,” also known as the “Heart of Dixie” and “Sweet Home Alabama,” in this new series focused on agriculture, gardening, rural lifestyle, and rural youth programs.

From chasing alligators in Summerdale, AL and canine close calls at Anniston’s K9 Academy — to touring the Orbix Hot Glass studios in the foothills of the Appalachians and the Gulf Coast Zoo near the state’s southern beaches — “Simply Southern TV” ventures around the state of Alabama to explore the people, history, agriculture, rural tourism, educational and community events in this southern state. “Simply Southern TV” is produced by the Alabama Farmers Federation and Alabama Farmers Cooperative (AFC) along with being executive produced and co-hosted by AFC Public Relations Director, Jim Allen. Known for his daredevil reporting, Allen has braved knife throwers at Old Town near Dothan and endured a whip-cracking demonstration with Cowboy Bruce Brannen of Montgomery. Additional segments include community and educational events with AFC’s Samantha Carpenter and gardening tips with Sidney Phelps of Bonnie Plants. Jeff Helms also serves as “Simply Southern TV” executive producer and Federation Communications director. AFC’s Kevin Worthington serves as director and reporter, Matt Wilson serves as producer, and Mary Johnson co-hosts and reports.

“This show has been one of the most effective public relations projects the Federation has initiated in the last 20 years,” said Jeff Helms, Federation Communications director and “Simply Southern TV” executive producer. “By offering a mix of stories, we hope to entertain and educate viewers while still appealing to the core membership bases of the Federation and AFC. We’re really looking forward to the new partnership with RFD-TV so we can share the story of farming and rural Alabama with people across the country.”

“I’m fired up to be promoting Alabama and surrounding states on television again,” Allen said. “I’ve worked closely with the Federation through the years and, believe me,‘Simply Southern TV’ is a perfect union of two of the most respected agricultural organizations in the Southeast.”

Find out more about the show at In addition, you can follow the crew’s adventures on the “Simply Southern TV” Facebook page and Instagram account.

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